More about the #DoMoreFriday movement!

Every Friday, people across the country are putting on their “I#DoMore” t-shirts to show how small actions can make a big difference

About the #DoMoreFriday movement

The #DoMoreFriday movement is about being part of the collective that is improving society. It’s about belonging to a community of “doers, movers and shakers”, a simple way to show how “I#DoMore” for young children and encouraging others to do the same. It’s about showing how TOGETHER we can DO MORE!

How my purchase is making a difference?

From birth to age 5, a child’s brain develops more, and more rapidly, than at any other time in life. Depriving a young child of the nutrition, safety and stimulation during these fundamental years, has a profound and potentially long term impact on their overall development later in life.

Simply put – Less access to nutritious food, basic health care and early learning opportunities means these young children will start formal schooling at a distinct disadvantage, without the critical building blocks in place for early literacy, numeracy and executive functioning.

It is very easy to look at the magnitude of the problem and think that don’t have the power to change but the good news is that you ALWAYS have the power to DoMore.

By joining the #DoMoreFriday movement through the purchase of your very own I#DoMore t-shirt, you are providing a young child a daily meal of DO MORE porridge at their ECD Centre in their village for one whole month! By purchasing one of our I#DoMore t-shirts you are not just giving a child the energy to learn, you are encouraging their parents to send their child back to ECD Centres and supporting passionate women keep their learning centres running in order to nurture and stimulate young minds.

How you can join the #DoMoreFriday movement

Purchase your preferred “I#DoMore” t-shirt and wear it every Friday to show how you #DoMore for the young children of South Africa!

Ways to make your purchase:

  • Send us your information and we will get back to you –
  • If you are an RCL FOODS employee, order yours online through the intranet here
  • You can also order the original #DoMoreFriday tshirt via zapper on our website here
  • Want to join the movement with your work team? Contact
  • Want to purchase direct through us? Contact

Organizations who have joined the movement

No organization can break the cycle of poverty alone it is going to take collaboration, innovative thinking and partnership. This is how we propose to #DoMore to help break the cycle of poverty – through close working relationships with a range of stakeholders including corporates, government, communities and passionate individuals who care to make a difference

The #DoMoreFriday movement is just one way that WE can #DoMore TOGETHER to improve the lives of young children across South Africa

A big THANK YOU to all of the corporates who have taken up #DoMoreFridays with their employees!

Discover how to prevent and protect yourself from the COVID-19 pandemic here.