WORLD FOOD DAY 2022 – THE POWER OF COLLECTIVE ACTION!

On the 16th of October, the DO MORE FOUNDATION (founded by RCL Foods) will celebrate World Food Day 2022 by raising awareness about humanitarian hunger and nutrition. In 2019 we broke a world record for the most peanut butter sandwiches made in an hour, an event that took place with over 1,000 volunteers across 43 sites in South Africa.

This year, we will once again showcase the value of collective action by preparing over 570,000 bowls of Rainbow chicken soup for disadvantaged people across 8 provinces. These delicious meals will be prepared with generous contributions from Crown National donating their Chief Choice Soup and RCL Foods’ brands donating Sunbake bread, Rama margarine and of course, Rainbow chicken. This will be a collaborative event with 18 campaign partners, including RCL Foods, CHEP and Buckman who have recruited employee volunteers to help prepare the meals for Early Childhood Development (ECD) centres in their local communities. In order to ensure we can truly #DoMore and reach more people, we have also partnered with the incredible team at Meals on Wheels who will be cooking 140,155 litres of soup with their volunteers at sites in Kwa-Zulu Natal, Eastern Cape, Northern Cape, Western Cape and Gauteng.

Whilst we acknowledge that once-off meals do not lead to sustainable change, our 2022 campaign will see DO MORE FOUNDATION heroes (employee volunteers from RCL Foods) along with FNB volunteers working with 22 ECD centres (servicing over 900 children across 8 provinces) to establish food gardens. The volunteers will also be distributing height charts to encourage growth monitoring and hosting an exclusive nutrition training workshop, using resources printed through Repurpose for Purpose programme.

The latest “General Household Survey (GHS)” data shows at least 2.5 million children experience hunger and live below the food poverty line. Recent child mortality audits also show that almost a third of children who die are severely malnourished. “These markers showcase the need for us to work together and use the power of collective action to find sustainable solutions,” says Iris Naidoo, Partnership Manager at the DO MORE FOUNDATION. “World Food Day gives us the opportunity to bring awareness to these issues and highlight the role of collective impact in addressing the problems head-on.”

If you would like to find out more about this campaign and see how you can get involved, contact the DO MORE FOUNDATION at support@domore.org.za or follow them on one of their social media channels to watch the World Food Day events unfold.

For specific queries and communications, contact:

Iris Naidoo | Partnerships Manager (project lead) | iris.naidoo@domore.org.za or 082 373 2299

OR Cara Goschen | Communications Manager | Cara.Goschen@domore.org.za

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